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Mirei Takashima Claremon, PhD

Originally from Tokyo, Japan. Striving to build a better world through cross-cultural perspectives and behavioral science. Mom and wife.

Me with my husband and baby boy

Thanks for visiting my page. My name is Mirei (pronounced mee ray, or if you know French, it’s similar to how you would say, Mireille). I’m looking forward to connecting with more fellow writers!

My Goal is to Build Bridges

Professionally, I’m a behavioral scientist, consultant, educator, and writer. My goal in life is to utilize my background and experience to build a better world by bridging the gaps between:


Our beautiful planet Earth as seen from space
  1. We are one of the youngest species on the planet
  2. We are a part of nature, not apart from nature
  3. Humans can have a positive impact on the ecosystem
  4. One size does not fit all when it comes to sustainable living
  5. Sustainability is more than just being mindful of our carbon footprint

1. We are one of the youngest species on the planet


The West could learn something from East Asia’s more harmonious worldview

Photo: Alessandro Di Ciommo/NurPhoto via Getty Images

East Asian technological innovations have long outpaced those in the West. Products that sound like recent or even future innovations to most Westerners have been available for decades in Asia, particularly in Japan. These include:

· A handheld device that enables customers to order food and drinks from their karaoke room.

· A button attached to the table that customers push to alert a waitress.

· A slew of vending machines that sell everything you can imagine: alcohol, ramen, underwear, umbrellas, rice, newspapers, cell phones.

· Love hotels where guests can check in discreetly without interacting with other human beings.


Let’s not lose sight of the what we’re trying to solve in the first place

Photo by Karolina Grabowska from Pexels

We often hear environmental advocates and sustainability enthusiasts say that we should be “voting with our wallets.” We as consumers have the power to change the marketplace and the world by choosing sustainable brands that care about people and planet. On the surface, that sounds like a great idea.

Such consumer action in aggregate can put pressure on businesses to change their operating models and practices. It can signal to institutional investors about the types of businesses that consumers are attracted to and are therefore worth investing in. It can encourage sustainably minded entrepreneurs to turn their ideas into reality.


Humans are the only ones knowingly destroying Mother Earth

Photo by veeterzy from Pexels

Conventional wisdom says that humans are the most intelligent, advanced species on the planet. We can imagine things. We can plan for the future. We can communicate with others and tell stories through language.

Thanks to our intelligence, we have built empires and civilizations around the world. We have altered and conquered nature through science and technology. We have cloned animals and genetically modified crops to make them more efficient. We can even make food in labs, and babies in test tubes.

But are we really the smartest? Have we really conquered nature?

The answer depends on how we define…


We can stop reinventing the wheel if we are receptive to learning from the past

Photo by Jordan Benton from Pexels

Have you ever wondered why ancient practices that are tied to well-being — such as yoga and meditation, holistic medicine and holistic healing methods like acupuncture — are part of what’s called New Age in the West?

Yoga and meditation are believed to have been born and practiced since the dawn of civilization in ancient India. Holistic medicine and healing have origins in both ancient India and China in the forms of Ayurvedic medicine and traditional Chinese medicine, respectively.

So why do we call such practices, New Age? And what do we lose from having an insular perspective?

1. Association with the Occult and the Metaphysical


“A world in which poverty and inequity are endemic will always be prone to ecological and other crises.” — Brundtland Report, 1987

I teach a class on social sustainability — it’s a required class for students who want to earn a certificate for sustainability.

For some of my students, environmental issues are directly relevant to them because they grew up in a poor, polluted community made up of minority groups and have been subjected to environmental racism. But for the majority of people who are interested in sustainability, their key focus is the health of the environment. They are avid…


To be better stewards for our planet and people, we need to stop making snap judgments and think more holistically

Being wrong about the sustainability of a product may not seem like a big deal — and it’s not, if we only make mistakes sporadically. But if we never question our snap decisions (or any decision, for that matter), it allows unsustainable businesses to greenwash their products while continuing to do business as usual. They won’t feel the need to be more sustainable. …


A key element of Japanese sustainability is its focus on longevity

A few months ago, I learned that the oldest business in the world still operating today was founded in 578 AD. And that the second, third, fourth, and fifth oldest were founded in 705 AD, 717 AD, 718 AD, and 771 AD, respectively.

And that all of these businesses are Japanese.

Your first guess might be that these are big conglomerates, such as Mitsubishi or Sumitomo. In reality, most of these businesses are small to medium in size, and span a wide variety of industries, from construction to hotels to ceremonial paper goods.

In fact, Japan is home to over…


Mirei Takashima Claremon, PhD & Jared F. Northrop, MBA

How the convergence of indoor farming technology and smart, human-focused solutions can create a more sustainable approach to feeding ourselves

Over the last decade, indoor farming, often referred to interchangeably as vertical or controlled environment farming, has continued to gain momentum as a promising new approach to food production. While the benefits of indoor farming are starting to capture headlines, it is important to unpack the range of realities — both in terms of opportunities and challenges — that are associated with this movement. …

Mirei Takashima Claremon, PhD

Striving to build a better world via behavioral insights and cross-cultural perspectives. Educator/ Researcher/ Consultant. Founder & CEO of Illumirai. MBA/PhD.

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