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The Japanese Response to the Pandemic is Not that Perplexing

Mirei Takashima Claremon, PhD
6 min readMay 5, 2020

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How Japan’s unique cultural attitudes explain its people’s response to the COVID-19 crisis.

Photo by Jérémy Stenuit on Unsplash

“Though there is no evidence that the infections are slowing down, it is tough to continue staying at home. As such, we should follow the rules together and enjoy the cherry blossoms while confronting the corona virus.” — AERA magazine online, Asahi Newspaper Publishing

Cherry blossom season is the liveliest time of the year in Japan. Throngs of people visit parks across the nation for ohanami (cherry blossom viewing) to gather under the pink trees and enjoy a picnic.

This year, the Japanese Ministry of Health recommended that people avoid crowds to mitigate the spread of the COVID-19 virus. However, it did not explicitly discourage people from enjoying ohanami. The general guidelines have been to avoid enclosed spaces with limited air circulation, crowded spaces, and close contact.

In response, parks have banned large ohanami parties, but have allowed for smaller gatherings. Though the number of park visitors was low compared to typical years, crowds of people still ventured out to enjoy the cherry blossoms albeit with masks. Staying inside all day, a mother mused, is worse for one’s health than enjoying the nice weather outdoors.

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Mirei Takashima Claremon, PhD
Mirei Takashima Claremon, PhD

Written by Mirei Takashima Claremon, PhD

Striving to build a better world via behavioral insights and cross-cultural perspectives. Educator/ Researcher/ Consultant. Founder & CEO of Illumirai. MBA/PhD.

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